“The decline in consecutive years might look small, but it’s an indicator that larger issues may lie under the surface.”
That’s how Frank Hanley, senior director of auto benchmarking at J.D. Power, introduces the results of the research giant’s latest study of how Americans are responding to automakers’ latest vehicle designs and performance.
J.D. Power’s U.S. Automotive Performance, Execution, and Layout (APEAL) Study measures “owners’ emotional attachment and level of excitement with their new vehicle.” Researchers poll new car owners on “37 attributes, ranging from the sense of comfort they feel when climbing into the driver’s seat to their exhilaration when they step on the accelerator.”
For the first time in the study’s 28-year history, overall scores have declined two years in a row. Americans are growing less enamored of new cars.
Overall satisfaction scored a middling B grade – 845 on a 1,000-point scale.
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Infotainment system complexity
Complex entertainment and information technologies continue to frustrate buyers, the study finds. Less than half of owners prefer to use their car’s own built-in technologies to navigate, use voice recognition, and make calls. Most preferred to use their phone in the car (are you listening, GM?
GM,
But, in a new development, buyers are growing less fond of how new cars look. Satisfaction with exterior design fell further than any other factor measured — 888 from 894.
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No difference between best luxury, non-luxury scores
The winners among luxury cars and mainstream cars tied. Among premium buyers, Jaguar owners were the most in love with their new cars. But new Dodge owners rated their cars just as well.
Acura scored last among luxury brands. Chrysler took the last spot among mainstream cars. Perhaps more surprisingly, Toyota
TM,
Genesis, Hyundai, Kia win more matchups
Having a particularly large lineup gives an automaker more chances to succeed and to fail. Hyundai Motor Group (Genesis, Hyundai, and Kia
000270,
No other manufacturer won in more than five.
Luxury automaker scores
Brand | Score (on a 1,000-point scale) |
Jaguar | 887 |
Land Rover | 883 |
Porsche
POAHY,
| 883 |
BMW
BMW,
| 878 |
Genesis | 877 |
Mercedes-Benz | 876 |
Lincoln | 873 |
Segment Average | 871 |
Cadillac | 865 |
Lexus | 864 |
Alfa Romeo | 859 |
Volvo
VLVLY,
| 856 |
Audi | 855 |
Infiniti | 854 |
Acura | 853 |
Tesla
TSLA,
Also read: What do car dealers have to be worried about? Plenty, survey says.
Mainstream automaker scores
Brand | Score (on a 1,000-point scale) |
Dodge | 887 |
Ram | 873 |
GMC | 858 |
Mini | 856 |
Kia | 851 |
Chevrolet | 846 |
Hyundai | 844 |
Nissan
NSANY,
| 843 |
Buick | 841 |
Ford
F,
| 838 |
Segment Average | 837 |
Honda
HMC,
| 835 |
Jeep | 831 |
Mitsubishi
MSBHF,
| 831 |
Mazda
MZDAY,
| 828 |
Volkswagen
VWAGY,
| 827 |
Subaru
FUJHY,
| 824 |
Toyota | 824 |
Chrysler | 810 |
This story originally ran on KBB.com.